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Case study 01 · Feluna
Making everyday cat wellness feel considered.
Feluna’s ecommerce launch needed an online presence that could make a focused range of freeze-dried cat grass treats feel calm, credible and desirable—without losing the warmth of everyday life with cats. Designed90s Studio shaped a considered product journey that makes the range, sizes and buying path easy to understand.
- Sector
- Pet wellness · ecommerce
- Services
- Website design, content structure, product presentation, ecommerce purchase flow
- Market
- Australia
The challenge
Premium, but never precious.
The work had to introduce a new brand without a large catalogue or established social proof. Visitors needed clear information about the product, ingredients, available sizes and pricing, alongside an easy path from the product story to secure checkout.
The direction
A calm visual system and clear product hierarchy make a focused cat-treat range feel considered from first visit to checkout.
Designed90s Studio organised the experience around the questions a first-time customer is likely to ask: what the product is, how it is offered and which size suits their routine. Editorial typography, natural greens, generous product storytelling and concise product details create a premium but practical ecommerce journey.
The delivered website includes a focused home page, a product page with size selection and information, frequently asked questions, and direct secure checkout links. It gives Feluna a consistent brand home while post-launch feedback and commercial data continue to develop.
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