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Case study 01 · Feluna
Making everyday cat wellness feel considered.
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Feluna needed an online presence that could make a focused product range feel calm, credible and desirable—without losing the warmth of everyday life with cats.
- Sector
- Consumer wellness
- Services
- Web design, content structure, product presentation
- Market
- Australia
The challenge
Premium, but never precious.
The experience needed to explain the product simply, make size and value choices easy to understand, and build a distinctive brand world around a small initial range.
The direction
Editorial typography, natural greens and generous product storytelling create a considered experience with a practical path to purchase.
Commercial results will be added when reliable post-launch information is available.
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